ICW

Mission: Rebranding a fast-growing startup in Hong Kong to position the company as a game challenger in the product testing and inspection industry globally.

Challenge: Simplifying the complex offerings of a B2B business, building a new brand identity that convey a "growth" message to investors, suppliers, companies and laboratories locally, regionally and globally.

Solution: Completely changed the color tone, typeface, tagline and brand narrative to inject a sense of energy, growth and trustworthiness across all branding materials.

BKLT

Mission: Rebranding a law firm to energize the brand with a dynamic, youthful, and contemporary identity.

Challenge: Finding a balance while sustaining the trustworthy element of the legal business and adding youthful energy into the mix.

Solution: Revamped the logo with the new fresh colour palette and modern typography and introduced new design elements, forms that suggest movement and flow. The client was happy with the bold brand message reflected in the copy and visual brand assets.

One Heritage

Mission: Designing a Brand Identity for a holding group with various businesses from property development to wealth management under one 'umbrella.'

Challenge: Finding a mutual visual language relevant for five different but related industries where the holding company operates.

Solution: Creating a relatively localized visual language that would resonate with the audience and their expectations.

The Sultan's Table

Mission: Rebranding a fine dining concept restaurant and create a visual identity for a new target F&B customer profile.

Challenge: Reflecting the richness and variety of food via the visual brand assets.

Solution: Creating a fresh and bold visual tone with visual vocabulary from Mediterranean culture and cuisine. The consistent message would be reflected on the assets from napkins, menus to the website, and social media presence.