Tracy is a branding strategist, personal branding consultant, and executive communication coach. In 2016, Tracy departed from her corporate role and founded Frame & Fame, a personal branding consultancy supporting senior executives, corporate managers and business owners in Hong Kong and Asia to differentiate themselves, attract ideal clients, and fast tract their career/business success.In 2017, with the increasing demand on company branding projects, Tracy started BrandIcon with Sertaç and other experienced branding and marketing professionals, aiming to help entrepreneurs and SME owners to realize their ideas, engage with target audience and build a positive, sustainable reputation in the industry.

 Living and working in Hong Kong for last 14 years, Sertaç has over 16 years of graphic/product design, branding, marketing and, business development experience. He is experienced in helping businesses finding their brand tone, visual identity while providing support for marketing and brand strategies. Currently, Sertaç is working as an independent designer and consultant for local and overseas clients including start ups to Fortune 500 companies. He partners with Tracy to establish “Brand Icon”, a branding consultancy supporting entrepreneurs and small-to-medium businesses in Hong Kong and the APAC region especially.